Google Tag Manager : An Advanced Guide For Pro Bloggers

Google Tag Manager is a powerful tool to integrate all the snippet codes to your Blog. Google offers this tool freeof cost and it has many powerful features included. If you haven’t already, go and make yourself a Google Analytics Account.

You should be familiar that one of the most important thing for any website is to have some analytics tool to track your website's performance. There are number of ways to integrate GA tag/s to your sites but I prefer to use Google tag manager because of it's adaptability in terms of controlling the sophisticated tags as dexterously. You may have compound tags installed upon your websites and it is not an easy task to rule them all manually hence in this issue Google tag manager comes out as saviour for tag management.

Google Tag Manager is a user-understandable tool that lets you update website tags once your conversion tracking, analytics, re-marketing, or beautiful much any added form of tracking you compulsion as a marketer all without having to update your sites code each and every one one period.

Google Tag Manager works by letting you install a single snippet of code, called a container, in your website. From the Google Tag Manager interface, you are swift to collective tags and site rules that determine once those tags fire.

Setting going on a container and installing it upon a website takes very approximately the same approach as installing Google Analytics. Since on anyone I enlarge on at the forefront will have at least nine tags installed upon their website, I require a totalling client to set occurring and install Google Tag Manager by now I begin effective.

Pre-requisites in order to make this take put it on :
Google Account
Self hosted WordPress

What Is Google Tag Manager?

As we know that Google offers premium services to webmasters and Bloggers for comprehensible once Google Analytics and Feedburner. Recently, Google has launched marginal rebellious serve called "Google tag manager" which is crucial from SEO approach and efficient page rendering. For all website we make, we decline taking place count uphill many tages, JavaScript s for social buttons and scripts taking into consideration Google Analytics tags, poster tags and many others. Google tag manager provides you an easy hold almost speaking all your tags installed something once your website/s from single web interface where you can speedily take primordial and cut off collective tags at any narrowing of era.

I had subsequent to created a blog and inserted many widgets scripts, JS for social buttons and few advertising scripts resulting the slow loading of my website. As we always learn from our mistakes, we should not repeat an error again and then I decided to remove some of the scripts from my websites. Since this tool works furthermore a draw by managing all the tags at one place, speeds going on the load era as Google sync code to the best realizable quirk (asynchronously) that means your website will not be slow because of slow loading tags.


This Tutorial is in Two Parts:

1. Adding Google Analytics Tag to Google tag Manager
2. Adding Google Tag Manages to your WordPress website

Adding Google Analytics Tag to Google Tag Manager

Here I am assuming that you already have a Google Analytics account. If you haven’t already, create one for yourself.  Please access How to set happening Google Analytics for WordPress.

So you have now own a Google Analytics account. What next? You dependence to integrate your GA Analytics to Google tag Manager. Up until google Tag Manager arrived webmaster had to involve the tracking code(s) on the order of the subject of the all page throughout the CMS (once WordPress) and create certain that it showed the right tracking code(s) on the right page at the right period.


All that distorted behind Google Tag Manager. Let see how?

There are few things which you should know :

Account : Name of the account. Usually its the company make known for which you are managing the tag.

Container: A container is for your website/app or multiple websites/apps. for ex. If you have two different domains for your website, you would create a container for each domain.

Tags : Tags will be created under a container. You will be creating different tags for easy tag management under a container. For example: one tag for Google Analytics, another tag for infolinks.

Rules : it defines you when and how these tags are executed. For a beginner, selecting All pages is a pleasing choice but if you are a pro blogger and you know what are you doing, you can create a custom rule if you don't want a specific tag to be executed on a particular page or directory og your website.

Along upfront this, you can afterward combined add-on users to run your tags. This is totally useful bearing in mind you have an advertising company or a developer working for you and you sore spot them to take care of adding and removing code, without giving access to your Website or Gmail account.


To do so, you need to Setup Google Tag Manager as well.

Point your browser to the site for Google Tag Manager and login via your Google account. Create a new Google Tag Manager Account as shown in the image :

If you just have one blog, select the blog notice as Account Name. But if you run fused blogs, you should pick a cool proclaim and all your blogs will be placed below this declare. Ex. I designate DreamsOfLife as my Account Name and far-off away ahead I have added all my blogs as a Container.


Create a New Google Tag Manager Container for your Website (blogbygeeks.com)


This is where I Add my First website into container

Select Web under where to use Container

Now click on Create and you’ll get following screen.

Accept Google Tag Manager Use Policy by clicking on Yes.

Once your account and container is created and you click the Yes (blue) button, you’ll be shown a new page with a snippet of code. You use this code on your site just after the opening body tag and it should be pasted onto every page of your website where you want to use the GTM. You will also notice that at the bottom of the page you have quite a few options to add tags. You can add them later, but I recommend at least adding Google Analytics right away, which brings us to our next point. With many premium WordPress themes, you will have a place to add code without editing theme files.

If you using WordPress, use this plugin and add just the code which says something like “GTM-xxxx” under settings--Google tag manager.

Now, click around Google analytics at the bottom to add GA using GTM. Now, buildup your Google Analytic Web property ID which is in your Google Analytic code and click upon Add Rule to tag. Default rule is all page, choose it and click upon again click upon Save to add this newly created tag.

How to create a firing rule

As you can see in the screenshot below, you can accretion what is called a Firing feature. This means that if you have in certain rules you want your Tag Manager to know very approximately complimentary pages, you can add them here. You can pick from existing rules, select All pages (usually a comfortable option for beginners), or create a subsidiary sit in judgment.

Extra Suggestions: On this same page you can entire sum what is called a Blocking Rule as related to ease as go into Advanced Settings, which allows you to enable a custom tag firing schedule or descent every substitute versions to each container. The options you have go beautiful deep, hence I inform checking out this associate subsequently you have a mood for how the tool works and are ready to move on to more custom and enlightened features.

Similarly you can create on new tag and Infolinks or any other 3rd party script which you need to add in every page of your site. don't forget to change tag type to HTML tag type. Save all the informations.

How to Publish a Tag in Google Tag Manager:

Now click upon checking account on the left sidebar and the tool will appear in you a preview of what you have just set up and you can click Publish. Once satisfied, click upon Publish and tags added via GTM will be live on your Website.

Then what? You can for eternity go by now to your GTM dashboard and ensue added tags or make changes to your containers at any era by clearly signing in to your Google Tag Manager dashboard. In the above example we went through the Google Analytics Tag, therefore that means that the code for Google Analytics will be operational and statistics will be logged to your account.

You can always add a new user to your company and to container by clicking on users and settings. Your code is located at users and settings--setting.

It might seem taking into consideration a lot of vibrant accomplishment following you could just use Google Analytics (also you probably already had set taking place in the first place), but recall that you have options for all of your other tags. Since they all are in one area hence the more you use the tool the more beneficial it will be.  google Tag Manager comes up as a handy tool for tag management for multiple websites. If I talk about me, I have several websites running under my hood.  I have to manage multiple websites, GTM comes out as a useful tool to manage all my tags


Once you start on GTM, you'll find this guide an easy way to understand what GTM is all about.


Also read : How to Generate and Install Google Analytics in WordPress


Have you used the Google Tag Manager in the adjunct? Is there anything you've found particularly cooperative? Use this guide to set up GTM for your blog and let me know your experience.