Google Adsense Policies : How to Keep Your Google Adsense Account safe and Prevent Your Adsense Account to get Banned

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How not to get your google Adsense account banned?
Beginners guide to keep your Google Adsense account safe and active

Google Adsense, no doubt is the best contextual advertising program for your blog to make money online. In my previous posts, I talked about the basic that helps you get started with Google Adsense and why Google AdSense is the best ad program for blog. It sounds good when we say that you can earn money online with Google Adsense. Without a question, yes it is possible. I am sure that you already set up a Google Adsense account. Once your Google AdSense account is approved, you integrate it with your blog you want to monetize. Now when ads start appearing on your blog, Google Adsense starts to keep a watch on your blog. The purpose is to avoid any illegitimate activity.

Since Google is very strict about their policies hence it is important to all the bloggers to pay close attention to the policies drafted by Google for Adsense program. We all know that Google AdSense approval process is not easy and we need to do many things to keep our AdSense account safe and active. Google wants to grow.They want us to grow. These two statement are linked to each other. To have a successful partnership with Google Adsense, its important to understand the policies and terms of service.

I have listed the most commonly violated policies. Violation of any of these policy can get you banned from Google Adsense.

  • Don't click on your ads

Invalid clicks is the most danger zone for bloggers not aware about AdSense policies.This is the most common AdSense violation where most of the blogs get banned. Google Adsense is a pay-per-click program. When your ads get a click you get some amount decided by the advertiser. Most of publisher who starts with Adsense, usually ask their friend to click on ads. Google will look into this and catch you. For Google these are termed as invalid click as users were encouraged to click on those ads. Google Adsense pays you for valid clicks only. So never click on your own Google ads. Your Google Adsense account can be banned. Be careful.

Similarly many new publishers encourage readers to click on the ads which is again a violation and should never be done as these clicks are considered as invalid clicks as describes in official Google Adsense page 

  • Ads Placement

Your ads shouldn't interfere with the content of your blog. Ads that are well-placed and relevant are proved to deliver the best results and are liked by Google Adsense.

  • Maximum AdSense ads on a single page

As per Google Adsense, maximum 3 ads can be placed in a page. Placing more than 3 ads can disable your Adsense account. You can place more than 3 ads on a single blog page is you are a premium publisher.


Link your blog with Google analytics (not a violation but its a need to know)
Google analytics is a free tool helps you to have control on your blog. It is a recommendation by Google to install it to understand and analyze your blog traffic and take appropriate action accordingly. Googly analytics tell you where are you getting traffic from and who your audience is?

Useful read : DIY guide on how to generate and install Google Analytics on your WordPress blog

  • Don't alter the Adsense code

So are you a genius in playing with codes? But you can't win with the Google. You are not allowed to play with ad code at all until permitted by Google. If you do so, you are under the Google's radar and be ready to get your account banned.

Once you have generated the ad code, do not alter any portion of the code, its a big no.

  • Don't use pop up ads

As we know that Google is dedicated to improve user experience on the internet, but pop up ads  sometimes downgrade the user experience. So you should avoid implementation of pop up ads on your blog. If your blog provide good user experience you are likely to get more traffic.

  • Linking to illegal content

You should not place Adsense ad code on a page which violates the Google policies. Pages with adult content, racism or hate speech shouldn't have Adsense ads running on them.

Content that are not allowed for Google Adsense ad program
  • Pornography or adult content
  • Hate Speech
  • Profanity
  • Hacking, unauthorised softwares
  • Malware or adware
  • Selling of drugs, wine, beer, tobacco and smoking.
  • Sale of weapons, any information about military
  • Web pages that redirect users to other pages that violate the Google Adsense policies.
  • Gambling content
  • Distribution of coursework. Ex- Student essay
Click to read all the policies in detail.

  • Adsense is not allowed on unsupported language blog

At the time of writing, Google Adsense doesn't support all the language. So if you're Adsense account is approved and you are using Adsense ads on the blog with unsupported language, you should change it asap. Doesn't matter if you have installed translator plugin but this would not help and considered as a violation.

Check out the list of supported AdSense language

  • Competitive advertisements

Make sure that you don't use any other advertising program along with Google Adsense. Let Google Adsense be your only and favorite advertising program. There are many advertising program like Infolinks, MediaNet and Adversal that you can use to monetize you blog and Google Adsense doesn't have any issue with them as they comply with Adsense TOS.

  • Hosting copyright content

If your blog has copyright content like movies, games, software, songs or any other copyright material, you are more likely to be banned instantly. The reason is simple. Adsense doesn't allow sites distributing copyright content.


Note : If you have a video blog, then it is advised to write some original and unique content of atleast 400 words to describe the video.

Don't place your Adsense code on 404 error page, login page, exit page, contact us and thank you page

Is your Google Adsense account banned? There are Google Adsense alternatives to make money online.

Note : Affiliate marketing is a great way to increase your blog earning.

How do you keep your Google Adsense account safe? Has Google ever banned your Adsense account? Share your experience.

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